Test your ideas with digital twins of your customers
SimuPanel simulates real customer reactions with 90% accuracy — delivering human-level purchase intent and feedback in minutes, powered by peer-reviewed AI.
No recruiting. No surveys. No waiting.
What Makes It Different
Real buyer insight — without real buyers.
Lifelike Digital Twins – Simulate real buyer reactions and reasoning.
Natural Language Insight – Understand the “why,” not just the score.
Proven Accuracy – Powered by peer-reviewed AI with 90% human reliability.
How It Works
Test campaigns, messaging, and product ideas with digital twins that think and reason like your customers.
Describe your concept
Paste your product idea, campaign copy, or upload a creative mockup. Optionally choose or generate a target persona — e.g., VP of Marketing at a mid-market SaaS company.
Simulate digital twins
SimuPanel prompts AI personas to respond naturally, producing dozens of authentic reactions that mirror real consumer language.
Quantify purchase intent
Each reaction is compared to five calibrated anchor statements — from "definitely not" to "definitely yes" — using semantic similarity scoring. The result: a Likert-style intent distribution plus qualitative feedback that reads like a real focus group.
Get insights in minutes, not weeks
No need to find participants, schedule sessions, or wait for results.
Under the Hood
Every SimuPanel result follows a transparent, research-validated pipeline.
Generate Realistic Reactions
Persona-conditioned prompting creates diverse, natural language responses.
Implementation Details
Encode Semantic Meaning
High-dimensional embeddings capture emotional nuance and reasoning.
Implementation Details
Map to Likert Scale
Responses are compared to five anchors for consistent scoring.
Implementation Details
Every step of the process follows three core principles:
Transparent
Open methodology with published research papers and validation studies.
Reproducible
Consistent results across runs with documented parameters and settings.
Responsible
Built and tested with strict data-privacy and ethical-AI practices — no personal data collection, ever.
Example Output
See how your ideal customers would react to your product, ad, or campaign — instantly.
Purchase Intent Distribution
KS-similarity: 0.88
Top Quotes
“I'd probably try this — it sounds useful and fairly priced.”
“The eco-friendly angle appeals to me.”
“Seems complex for my workflow; I'd skip it.”
“This solves a problem I didn't even know I had. Definitely interested.”
“I'd need to see more proof before committing, but the concept is solid.”
“Not sure it's worth switching from what I'm currently using.”
Who It's For
Whether you're validating a new product, testing creative, or scaling research — SimuPanel gives founders, marketers, and researchers human insight at machine speed.
Founders
Validate product-market fit before spending on ads or manufacturing.
Marketers
Test campaigns, positioning, and creative assets — and understand the why behind every response.
Researchers
Prototype surveys and scale qualitative testing without panels or recruiting.
Scientific Foundation
Powered by Semantic Similarity Rating (SSR)
Developed by PyMC Labs and Colgate-Palmolive.
Validated across 9,000+ participants with ≈90% test–retest reliability.
Published: Maier et al., 2025.
Read the ResearchPricing Preview
Simple, transparent pricing for teams who want to test before they launch.
🧪 Single Test
Quick idea validation
Run one simulation with 100 AI responses. Ideal for quick validation.
⚙️ 5-Pack
Compare campaigns fast
Test multiple ideas or variants.
🚀 20-Pack
Scale testing for teams
For teams or agencies running frequent tests. Includes persona customization + API access.
Be the first to know when SimuPanel launches.
Join our waitlist for early access and exclusive pricing.
No spam. Unsubscribe anytime.
Frequently Asked Questions
Everything you need to know about how SimuPanel works — and why it's different.
SimuPanel doesn't guess — it measures.
Get your first validated insights today.
The Result
Human insight, machine speed.
SimuPanel helps you test ideas before launch with digital twins that think — and reason — like your customers.
Make confident, data-backed decisions — in minutes, not months.
Built on Semantic Similarity Rating (SSR) — peer-reviewed and published (Maier et al., 2025).